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Love On Louisiana: An Essence Hometown Heroes Tribute
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Love On Louisiana: An Essence Hometown Heroes Tribute

This August, the people of Baton Rouge, Louisiana were battered with unprecedented rainfall producing 7 trillion gallons of water — three times the rainfall total of Hurricane Katrina — causing $8.7 billion in damages and destroying more than 60,000 homes, over 160,000 buildings.

Even after approval of $55 million in federal aid, local families, schools, and businesses in Baton Rouge continued to struggle to rebuild and return to normalcy in the wake of the flood’s destruction. With the devastation of the community overshadowed in mainstream media, Tina Knowles-Lawson, knew that just donations alone would not suffice.

After traveling to Baton Rouge in September to meet with the Governor’s Office and state legislators, Mrs. Knowles-Lawson was moved to host a Thanksgiving dinner to honor the resilience of the city’s residents as they prepared to head into the holiday season. In an effort to alleviate some of that struggle and provide support to a community close to the hearts of the Knowles-Lawson family, ‘Love On Louisiana: An Essence Hometown Heroes Tribute’ was born.


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World AIDS Day: WTRMLN WTR + (RED)
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World AIDS Day: WTRMLN WTR + (RED)

In honor of World AIDS Day, our friends at WTRMLN WTR and (RED)  has teamed up for a very special collaboration the release of the limited edition WTRMLN WTR (RED) case.  With this collaboration, WTRMLN WTR is committed to supporting (RED) as they pave the way to an AIDS-free generation and do their part to aim for ending AIDS in Africa.

World AIDS Day is held on the 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. World AIDS Day was the first ever global health day, held for the first time in 1988.

Each festive bottle is adorned with holiday lights and every case sold provides a full day of life saving medicine to a mother living with HIV. This initiative is an extension of WTRMLN WTR’s commitment to SEED CHANGE and Drink Clean while giving back to communities.

To get some Liquid Love and provide a full day of life-saving medicine to a person living with AIDS click HERE to #BeyGOOD and give back this holiday season.