This August, the people of Baton Rouge, Louisiana were battered with unprecedented rainfall producing 7 trillion gallons of water — three times the rainfall total of Hurricane Katrina — causing $8.7 billion in damages and destroying more than 60,000 homes, over 160,000 buildings.
Even after approval of $55 million in federal aid, local families, schools, and businesses in Baton Rouge continued to struggle to rebuild and return to normalcy in the wake of the flood’s destruction. With the devastation of the community overshadowed in mainstream media, Tina Knowles-Lawson, knew that just donations alone would not suffice.
After traveling to Baton Rouge in September to meet with the Governor’s Office and state legislators, Mrs. Knowles-Lawson was moved to host a Thanksgiving dinner to honor the resilience of the city’s residents as they prepared to head into the holiday season. In an effort to alleviate some of that struggle and provide support to a community close to the hearts of the Knowles-Lawson family, ‘Love On Louisiana: An Essence Hometown Heroes Tribute’ was born.