“Thank you all so much for the continuous support of my fragrance line.”
Yet another milestone for the fabulous Mrs. Carter!
Not only do we give Beyoncé kudos for undergoing a bold new cut, but she can now add “fragrance mogul” to her everexpanding list of accomplishments.
Her “Heat” collection of signature scents has just been named the bestselling celebrity fragrance brand worldwide. Since 2010 she’s launched six, to be exact — the latest is a limited edition of Heat for her Mrs. Carter Show World Tour. If you missed the show, it’s the bestsmelling alternative.
And if you collect all six scents, you can spray them depending on which Beyoncé banger you’re in the mood to dance to — spritzing Heat Rush for “Crazy In Love,” Midnight Heat for “Party,” or N.Y.C. Pulse for “Run the World.” Add the original scents (Heat and Pulse) for a complete collection.
Beyoncé’s fragrance house has done upward of $400 million at retail globally, putting her in the top three with Elizabeth Taylor..
“Beyoncé has always chosen simple and strong concepts for her fragrances,” said (Steve) Mormoris of Coty. “She’s very collaborative in that she knows what she wants and she has a very clear view of her fan base. These are just a few of the qualities that make her an excellent partner. She is excellent at making decisions and making things happen.”
Her latest fragrance, Beyoncé Heat The Mrs. Carter Show World Tour, was launched earlier this year and has been sampled at all of her North American shows.