Beyoncé's Juneteenth introduction of the digital Black Parade Route that highlighted Black Owned Small businesses came as a direct response to the pain and anxiety many Americans are facing. For the first time many families were climbing an uphill battle due to the pandemic, and the resulting economic crisis.

Later with the formation of the BeyGOOD Impact Fund - Phase 1 supported struggling small businesses that applied and were selected by NAACP and given $10k grants.

Combined, more than 600 businesses have been supported to date, because we believe in supporting those in need, so they can continue their income stream and support of their families and communities

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We are excited to share that we have a HUGE holiday announcement next week! Stay tuned for our BeyGOOD Impact Fund Phase 3 announcement. It's holiday GOOD news.