World Humanitarian Day is  dedicated to 22 aid workers who were killed in a bombing at the UN headquarters in Baghdad in 2003. It's a day to commemorate all people who have lost their lives in humanitarian service and to celebrate the spirit of people helping people. Beyoncé served as the official ambassador for the 2012 campaign and joined Kid President in 2013. It is estimated that World Humanitarian Day reaches 1 billion people through a variety of social platforms encouraging people to help others.