This past weekend, on December 16th, the BeyGOOD team joined The Shawn Carter Foundation (SCF) for its annual toy giveaway. Children and teens from Brooklyn’s Marcy Projects and surrounding Brooklyn neighborhoods were able to “shop” and enjoy the holiday season with a range of toys to make their seasons brighter. BeyGOOD contributed Mattel dolls, bicycles, and more to the giveaway.

For the third consecutive year, the event was hosted at Children of Promise , an organization exclusively serving the clinical needs of youth whose parent or parents are incarcerated.

There’s still time for you to BeyGOOD this season. Giving back to your community is just one of them!